Erica Haims is a seasoned marketer, content producer, and passionate advocate for localization. Over her career, she has collaborated with leading SaaS companies to deliver impactful marketing campaigns that have driven brand visibility and accelerated customer acquisition. Her expertise extends across crafting production workflows, producing high-quality promotional content, managing trade shows, and overseeing comprehensive corporate communications strategies.

In her blog, Globalization Motivation, Erica champions the value of localization, advocating for collaboration, education, and the recognition of international customers' needs. Her initiative encourages global organizations to promote cultural awareness and adaptability in marketing strategies.

Erica has served on the board of Women in Localization for marketing and currently holds key leadership roles in the Los Angeles chapter and the organization’s global Marketing Program. Erica remains committed to globally inclusive marketing practices.